Houseplant Statistics in 2023 (incl. Covid & Millennials) – Better Planter (2023)

FAQs

What proportion of houseplants are Millennials buying? ›

But why do Millennials love houseplants and what has them buying more than ever? Health and wellness are important to the Millennial generation, which makes plants a natural draw. Plants are known to make healthier spaces for people to inhabit by helping to purify the air, boost one's mood, and lower stress levels.

In partnership with The Plant Company of Virginia, Proven Winners has announced its 2023 National Houseplant of the Year — Feeling Flirty purple tradescantia from its new leafjoy houseplant collection.

As of 2021, the global houseplant market is estimated to be around $10.2 billion, with a projected growth rate of 10.7% CAGR from 2021 to 2028.

The latest report from the National Association of Realtors found that baby boomers are now the largest generation of homebuyers, beating out millennials for the first time in years. Combined, younger boomers (ages 58 to 67) and older boomers (ages 68 to 76), made up 39% of homebuyers in 2022.

Research also indicates that Gen Zers are currently the most stressed demographic of people. The American Psychological Association (APA) reports that: 90% of Gen Z experienced psychological or physical symptoms as a result of stress in the last year. ²

Indoor gardening is more popular than ever, so it's no surprise to see houseplants continuing to surge in popularity.

Owning houseplants stressful for 1 in 4 Gen Zers

Twenty-three of 18-24 year-olds say owning houseplants is stressful. Forty-four percent are neutral about how stress-inducing the hobby is, and only 33% describe owning houseplants as “not stressful.”

What is the flower of the year 2023? ›

Meet the 2023 Flower of the Year: Orchid.

The Calathea symbolises a new beginning. That meaning is derived from the expression 'to turn over a new leaf', which is what the plant does when it gets dark. So give a Calathea as a gift to someone who starting afresh.

On average, indoor plants should live a minimum of two to five years. But this is very dependent on the type of houseplant you own, as well as how committed you are to their care. It's not uncommon for some indoor plant types to live upwards of 20 years!

But what makes a houseplant cost so much? Factors such as rarity, beauty, breeding, and propagation all potentially play a role when it comes to pricing expensive plants. Gardening activities have become increasingly popular in recent decades with the younger generations, and there has been a "plant boom" of late.

A 2019 survey by Fannie Mae found that 55% of millennials and Generation Z believe that homeownership is “out of reach financially.” Several factors, including the rising cost of housing and preexisting debt (often from student loans), present barriers to homeownership for these generations — and new obstacles continue ...

Key Takeaways. Millennials are not buying homes as readily as the previous generation. Delaying marriage and having children is keeping many Millennials at home with their parents. Tighter lending criteria can also make homeownership unaffordable or virtually impossible for those without much credit history.

GENERATION Y OR THE MILLENNIALS: DIGITAL NATIVES

Also known as digital natives, millennials are those born between 1982 and 1994 and technology is part of their everyday lives: all their activities are mediated by a screen. The concept of on and off is completely integrated into their lives.

Water, air, and sunlight are the most important things that a plant needs for growth. Plants take in carbon dioxide from the air and convert it into glucose through the process of photosynthesis, which is powered by sunlight.

Your customers may be landscapers or retail plant nurseries that buy wholesale from you, home gardeners who prefer to do most of the work themselves or homeowners who don't have time but want a well-maintained attractive landscape.

What's the saddest generation? ›

Gen Z has been called the 'most depressed generation' with the least positive outlook and diminished emotional and social well-being. They have more unmet social needs than any other generation. The statistics for their behavioural-health issues – mental and substance disorders – are alarming.

Millennials are in trouble. We have been dubbed the “unluckiest generation” by The Atlantic and The Washington Post because we just can't catch a break or get ahead. We are kids who have been impacted by market downturns more than any other generation.

Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.

Because houseplants may not get the optimum amount of light and moisture they need, they may develop molds on the soil or a fungus or bacterial infection on their leaves -- conditions that can kill the plant. The infections can release mold spores and pollutants into the air you breathe.

Peace lily

The epitome of elegance, the Peace lily, with its glossy tear shaped leaves and pure white flowers is one of the most popular indoor plants.

The majority of millennials likely grew up with smart technology and are looking for homes that come with smart features such as smart locks, home security, automatic lighting, and Nest thermostats. They want to be able to control their heating and cooling system, as well as appliances, with an app. Updated kitchen.

Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.

The word is sometimes said to be synonymous with "botanist" or "horticulturist", but that would indicate a professional involvement, whereas "plantsman" reflects an attitude to (and perhaps even an obsession with) plants. A horticulturist may be a plantsman, but a plantsman is not necessarily a horticulturist.

The lucky color for 2023 is based on the element that rules the sign of the year -it's a color that promises to bring luck, prosperity, and health and can be used to bring those feelings into your interior design project. Forest green is the lucky color for 2023, a color that can represent both – earth and water.

In Feng Shui, this good luck and fortune plant is even more so effective when placed in the 'wealth corner' of your home. The universal wealth corner is southeast of any room, home, office, or garden.

What are the 5 lucky signs for 2023? ›

2023 sees in the Year of the Rabbit, which begins on January 22. In Chinese culture, the Rabbit is a symbol of longevity, peace and prosperity. 2023 is predicted to be a year of hope. People born in the Year of the Rabbit are believed to be vigilant, witty, quick-minded and ingenious.

Color trends for 2023 in fashion, home decor, and flowers are heading for bright, vivid shades that celebrate life. Deep azure blue, passionate red, cheerful yellow, and pink predominate on the runway and in floral bouquets.

Embracing the rich, deep hues of the region, lavender roses are perfect pairings with Ranunculus and Dahlia in Pantone's 2023 Color of the Year, “Viva Magenta.”

What Is the Most Exotic Houseplant? The most exotic houseplant include the strangest-looking succulents like Pseudolithos and Trachyandra. Many tropical plants are also considered rare because of their out-of-this-world appearance, like varieties of Monstera, Alocasia, and Philodendron.

Orchids offer a wish of good luck and prosperity when given as a gift. They can also symbolize a happy marriage and career, beauty, and strength. Orchids are well-known for their difficulty to grow, but they just have different needs from other houseplants.

Snake plants, spider plants, rubber plants, peace lilies, ferns, and English ivy are some of the best indoor plants for boosting oxygen levels and purifying the air.

Philodendron billietiae variegata

It can cost upwards of $10,000 for those willing to lay down that kind of green. Even a single rooted stem cutting of the coveted Philodendron billietiae variegata can cost thousands of dollars.

How long can houseplants live? The oldest currently living houseplant of record is located in the conservatory at London's Kew Gardens. The 242-year-old Eastern Cape cycad has been growing in a pot since 1775. Most botanists agree there are no predetermined lifespans of indoor plants.

With the right care a plant in the right place can live for years and years. The oldest houseplant in the world is over 240 years old and can be seen today at Kew. The amazing Eastern Cape giant cycad first arrived at Kew in 1775 after the botanist Francis Masson, brought it back from South Africa.

What time of year do houseplants stop growing? ›

Houseplants grow differently in the winter than they do during the summer. Most of them go into a dormant state, and will slow down or stop growing all together. Winter is the hardest time for growing houseplants, and many can end up suffering, or even dying during the long, dark, and dry winter months.

But why do Millennials love houseplants and what has them buying more than ever? Health and wellness are important to the Millennial generation, which makes plants a natural draw. Plants are known to make healthier spaces for people to inhabit by helping to purify the air, boost one's mood, and lower stress levels.

Horticulturists recommend that those who are new to plant care make their indoor plant purchases in the spring and summer when most plants thrive more easily. However, the end of the growing season—usually in September—can be a good time to find discounted house plants at many retail stores.

Indoor Plants Market Analysis and Size

Data Bridge Market Research analyses that indoor plants market was valued at USD 17.93 billion in 2021 and is expected to reach the value of USD 26.23 billion by 2029, at a CAGR of 4.87% during the forecast period of 2022-2029.

Report Description. The global indoor plants market size was USD 1,971.0 Mn in 2021 and is likely to reach USD 3,025.0 Mn by 2030, expanding at a CAGR of 4.8% during 2022–2030. The market growth is attributed to the rising demand for indoor plants in offices and residences.

The global indoor plants market size was USD 10.459 billion in 2021 and the market is projected to touch USD 13.145 billion by 2027, exhibiting a Compound annual growth rate (CAGR) of 3.88% during the forecast period.

Instead, it's 55- to 74-year-old buyers who take the crown, accounting for 44% of all home purchases so far this year. Young millennials, who are typically first-time homebuyers, made up just 14% of purchases – down from nearly a quarter in 2021.

In most places, tomatoes, peppers, basil, zucchini, cucumbers, and lettuce have the widest appeal. My other best sellers include spinach, kale, broccoli, herbs, and peas.

Making money selling plants can be profitable; however, choosing the right niche is critical. Whether succulents, perennials, vegetables, house plants, flowering plants, or seasonal, find an area of interest and profitability and develop knowledge of specific plants.

Just over half of participants reported owning one houseplant. 25% of survey respondents own 2-5 houseplants. About 12% of those surveyed own more than six houseplants.

Is the plant market growing? ›

Questions Clients Ask About This Industry

The market size of the Plant & Flower Growing industry is expected to increase 0.2% in 2023.

How Many Houseplants Should I Have? NASA recommends one plant every 100 square feet - which is about 9.2 square metres. In a home of about 1800 square feet in size (roughly 167 square metres), NASA recommends 15-18 houseplants.

Indoor gardening is more popular than ever, so it's no surprise to see houseplants continuing to surge in popularity.

The majority of millennials likely grew up with smart technology and are looking for homes that come with smart features such as smart locks, home security, automatic lighting, and Nest thermostats. They want to be able to control their heating and cooling system, as well as appliances, with an app. Updated kitchen.

Millennials — defined as those born from 1980 through 1999 — make up the largest share of homebuyers and mostly want single-family homes in the suburbs, according to the 2022 National Association of Realtors® Home Buyers and Sellers Generational Trends Report.

Merriam-Webster Dictionary defines millennial as "a person born in the 1980s or 1990s." Jonathan Rauch, senior fellow at the Brookings Institution, wrote for The Economist in 2018 that "generations are squishy concepts", but the 1981 to 1996 birth cohort is a "widely accepted" definition for millennials.